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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: June 2022

Volume 7 | Issue 6

Impact factor: 8.15

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Paper Title: Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products
Authors Name: Dr. N. Velmathi , Diana Jagdish
Unique Id: IJSDr2206002
Published In: Volume 7 Issue 6, June-2022
Abstract: The advertisement in some way must touch the hearts of the ultimate consumers for them, in a way give some kind of information about its price, benefits, usage, availability and so on. Which makes a crave to buy the product. The study exhibits that the customers are highly influenced by the advertisement as it creates interest among the customers. There is positive influence of advertisement on consumer behaviour but according to the respondents most of the people also think about their needs before buying any goods and services. A structured questionnaire was framed in Google Forms and executed in a group of 195 consumers. This study used Convenience sampling method to gather information from the consumers. After collecting data, percentage analysis, weighted average score and chi-square analysis has employed for analysis of data. Moreover, the researcher has suggested that advertisement must convey fact to the customers; they will trust the advertisement which supports to get more advertisement viewers. Based on the analysis, it can be deduced that advertisement has significant influence on consumer buying behaviour.
Keywords: advertisements, communication, consumer behaviour, influence and purchase
Cite Article: "Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 6, page no.19 - 23, June-2022, Available :http://www.ijsdr.org/papers/IJSDr2206002.pdf
Downloads: 00096794
Publication Details: Published Paper ID: IJSDr2206002
Registration ID:200473
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 19 - 23
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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