Welcome to IJSDR UGC CARE norms ugc approved journal norms IJRTI Research Journal | ISSN : 2455-2631
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.15 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

Issue: June 2022

Volume 7 | Issue 6

Impact factor: 8.15

Click Here For more Info

Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter

Copyright Infringement Claims
Indexing Partner
Published Paper Details
Paper Title: Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products
Authors Name: Dr. N. Velmathi , Diana Jagdish
Unique Id: IJSDr2206002
Published In: Volume 7 Issue 6, June-2022
Abstract: The advertisement in some way must touch the hearts of the ultimate consumers for them, in a way give some kind of information about its price, benefits, usage, availability and so on. Which makes a crave to buy the product. The study exhibits that the customers are highly influenced by the advertisement as it creates interest among the customers. There is positive influence of advertisement on consumer behaviour but according to the respondents most of the people also think about their needs before buying any goods and services. A structured questionnaire was framed in Google Forms and executed in a group of 195 consumers. This study used Convenience sampling method to gather information from the consumers. After collecting data, percentage analysis, weighted average score and chi-square analysis has employed for analysis of data. Moreover, the researcher has suggested that advertisement must convey fact to the customers; they will trust the advertisement which supports to get more advertisement viewers. Based on the analysis, it can be deduced that advertisement has significant influence on consumer buying behaviour.
Keywords: advertisements, communication, consumer behaviour, influence and purchase
Cite Article: "Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 6, page no.19 - 23, June-2022, Available :http://www.ijsdr.org/papers/IJSDr2206002.pdf
Downloads: 00096794
Publication Details: Published Paper ID: IJSDr2206002
Registration ID:200473
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 19 - 23
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

Click Here to Download This Article

Article Preview

Click here for Article Preview

Major Indexing from www.ijsdr.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

Track Paper
Important Links
Conference Proposal
DOI (A digital object identifier)

Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
This material is Open Knowledge
This material is Open Data
This material is Open Content
Social Media

Indexing Partner