Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products
Dr. N. Velmathi
, Diana Jagdish
advertisements, communication, consumer behaviour, influence and purchase
The advertisement in some way must touch the hearts of the ultimate consumers for them, in a way give some kind of information about its price, benefits, usage, availability and so on. Which makes a crave to buy the product. The study exhibits that the customers are highly influenced by the advertisement as it creates interest among the customers. There is positive influence of advertisement on consumer behaviour but according to the respondents most of the people also think about their needs before buying any goods and services. A structured questionnaire was framed in Google Forms and executed in a group of 195 consumers. This study used Convenience sampling method to gather information from the consumers. After collecting data, percentage analysis, weighted average score and chi-square analysis has employed for analysis of data. Moreover, the researcher has suggested that advertisement must convey fact to the customers; they will trust the advertisement which supports to get more advertisement viewers. Based on the analysis, it can be deduced that advertisement has significant influence on consumer buying behaviour.
"Effectiveness Of Advertisement In Consumer Behaviour With Special Reference To Apparel Products ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 6, page no.19 - 23, June-2022, Available :https://ijsdr.org/papers/IJSDr2206002.pdf
Volume 7
Issue 6,
June-2022
Pages : 19 - 23
Paper Reg. ID: IJSDR_200473
Published Paper Id: IJSDr2206002
Downloads: 000347109
Research Area: Commerce
Country: TIRUPUR, Tamilnadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
