IMPACT OF CONTENT STRATEGIES ON SOCIAL MEDIA ENGAGEMENT: A COMPARATIVE STUDY ACROSS PLATFORMS
Marketing, Social Media, Digital Marketing, Social Media Marketing, Digital Media, Google Analytics
The rapid evolution of social media has made content strategy a critical factor in driving user engagement across diverse platforms. This study investigates the impact of varying content strategies on social media engagement, comparing performance across multiple platforms, including [Facebook, YouTube, WhatsApp, Telegram, LinkedIn, Google Analytics, X, Instagram]. Utilizing a mixed-method approach, the research analyzes quantitative engagement metrics—such as likes, shares, comments, and click-through rates—alongside qualitative insights derived from content type, posting frequency, and audience interaction patterns. Data was collected from active social media accounts and supplemented by website traffic analysis via Google Analytics to assess downstream effects. Preliminary findings suggest that platform-specific content tailoring significantly influences engagement levels, with visual-heavy strategies outperforming text-based approaches on [e.g., Instagram], while concise, conversation-driven posts excel on [e.g., X]. Furthermore, the study reveals that timing and consistency of posts play a pivotal role in sustaining engagement, particularly on algorithm-driven platforms. These insights underscore the importance of flexibility and data-driven decision-making in content creation. This comparative study highlights the necessity of adaptive content strategies to maximize audience interaction and provides actionable insights for digital marketers aiming to optimize cross-platform performance.
"IMPACT OF CONTENT STRATEGIES ON SOCIAL MEDIA ENGAGEMENT: A COMPARATIVE STUDY ACROSS PLATFORMS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 4, page no.a262-a302, April-2025, Available :https://ijsdr.org/papers/IJSDRTH01004.pdf
Volume 10
Issue 4,
April-2025
Pages : a262-a302
Paper Reg. ID: IJSDR_302096
Published Paper Id: IJSDRTH01004
Downloads: 000311
Research Area: Management All
Country: TIRUCHIRAPALLI, Tamil Nadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
