DIGITAL WAVES IN COMMERCE: EMERGING OPPORTUNITIES AND CONTEMPORARY CHALLENGES

Dr.Boppidi Ganga Reddy ,Mcom., Ph.D , Dr Y. Sanjeeva Reddy, M.Com.,Ph.D

Keywords:Digital commerce,e-commerce sector,global transactions,digital marketing,technology-driven marketplace.

ABSTRACT Digital commerce, is the buying and selling of goods and services online,including everything from online shopping and banking to digital marketing and electronic payments.Additionally, it examines the role of fintech innovations, such as digital payments and cryptocurrencies, in redefining global transactions. Ultimately, the findings suggest that organizations that embrace digital innovation will gain a competitive edge in an increasingly interconnected and technology-driven marketplace.The Indian e-commerce sector still has a lot of room to grow in spite of these obstacles. The proliferation of mobile commerce and the growing acceptance of electronic payment methods present firms with prospects to reach out to untapped customer bases. Furthermore, the establishment of logistics infrastructure in rural areas might assist companies in accessing unexplored markets.The e-commerce sector in India is expanding quickly in tandem with the global shift towards digitalization. But this increase also both opportunities and problems. One of the major trends in the Indian e-commerce business is the rise of mobile commerce or m-commerce. It should come as no surprise that m-commerce is growing to be a significant player in the market given that India has over 1.2 billion mobile phone users.

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"DIGITAL WAVES IN COMMERCE: EMERGING OPPORTUNITIES AND CONTEMPORARY CHALLENGES", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a718-a724, January-2026, Available :https://ijsdr.org/papers/IJSDR2601078.pdf

Volume 11 Issue 1, January-2026

Pages : a718-a724

Paper Reg. ID: IJSDR_306875

Published Paper Id: IJSDR2601078

Downloads: 000283

Research Area: Commerce All

Country: KAMAREDDY, TELANGANA , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2601078

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2601078

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

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