A study to analyze the impact of use of social media on MBA students and their overall performance

Anuja Tawhare , Dr. Farooqi Abdus Saboor

The present paper explores how MBA students are impacted on their academic performance by the use of social media. The survey occurred among one hundred and fifty one students of Sri Balaji University, Pune, and their patterns of usage, the purpose of usage, and their perception of the academic impact were researched. The results show that there is a nearly balanced balance of students in 1 st and 2 nd year separated by gender with equal male and female representation. Findings indicate that although most students feel that social media is positively impacting their learning, some do complain of distraction and stress. The chi-square tests showed no significant relationships between gender and academic impact and the correlation analysis demonstrated high association between how many hours of the day students used the social media and what percentage of the working day it spent using social media. Regression analysis has however found that the usage habits, stress levels, and frequency of checking do not have any significant predictive value on perceptions of academic performance. Overall, the study indicates that social media has become an unavoidable aspect of the life of MBA students, yet its academic value depends on how students study and organize their time and not the hours spent with the media.

Published Paper   E-Certificate

"A study to analyze the impact of use of social media on MBA students and their overall performance", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a121-a130, January-2026, Available :https://ijsdr.org/papers/IJSDR2601014.pdf

Volume 11 Issue 1, January-2026

Pages : a121-a130

Paper Reg. ID: IJSDR_306735

Published Paper Id: IJSDR2601014

Downloads: 000247

Research Area: Management All

Country: Pune, Maharashtra , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2601014

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2601014

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition