Perception and Preferences of Working Individuals regarding Neo-Banking

Manohar Kumar , Dr. Nilesh Anute

Neo Banks, Virtual Reality, Mixed Reality, Fintech Collaboration, Block Chain

Neo-banks, emerging as technology-driven alternatives to traditional banks, have transformed the financial landscape by offering digital-only services powered by innovations such as AI, VR, and blockchain. This research investigates the adoption and perception of neo-banking services among 331 respondents, with a focus on age, familiarity, and perception factors. Using descriptive analysis, chi-square tests, correlation, and regression models through SPSS, the study provides key insights into consumer behaviour toward neo-banks. Findings reveal that age has no significant association with the adoption of neo-banking services, suggesting uniform acceptance across demographics. Furthermore, consumer familiarity with neo-banks does not translate into higher likelihood of recommending them to others. Regression analysis also shows that familiarity, overall perception, and security concerns are not significant predictors of recommendation behaviour, with the model explaining less than 1% of the variation (R² = 0.005). These results indicate that other drivers such as trust, usability, and incentives may have stronger influence on consumer decisions. The study contributes to the growing body of knowledge on digital banking adoption and provides insights for fintech firms and policymakers to focus on building trust, enhancing customer experience, and offering value-driven incentives for increasing adoption.

Published Paper   E-Certificate

"Perception and Preferences of Working Individuals regarding Neo-Banking", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a57-a71, January-2026, Available :https://ijsdr.org/papers/IJSDR2601007.pdf

Volume 11 Issue 1, January-2026

Pages : a57-a71

Paper Reg. ID: IJSDR_306720

Published Paper Id: IJSDR2601007

Downloads: 000251

Research Area: Management All

Country: Patna, Bihar, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2601007

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2601007

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition