ENTREPRENEURIAL BEHAVIOUR OF PLANT NURSERY OWNERS: A REVIEW IN THE CONTEXT OF ASSAM
Bikash Das
, Dr. Khirod Kumar Phukan
entrepreneurial behaviour, plant nurseries, Assam, horticulture, micro-enterprises
The nursery sector in Assam is emerging as a significant component of the state’s horticultural economy, contributing to employment, greening initiatives, and rural entrepreneurship. However, the entrepreneurial behaviour of nursery owners varies widely depending on socio-economic traits, resource endowments, and market opportunities. This paper reviews existing literature on entrepreneurial behaviour, contextualises it within the plant nursery sector of Assam, and identifies gaps for further empirical research. The review highlights key behavioural dimensions such as innovativeness, risk-taking, proactiveness, achievement motivation, market orientation, and resource mobilisation, while situating them in the unique socio-economic and cultural milieu of Assam.
"ENTREPRENEURIAL BEHAVIOUR OF PLANT NURSERY OWNERS: A REVIEW IN THE CONTEXT OF ASSAM", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 8, page no.b337-b343, August-2025, Available :https://ijsdr.org/papers/IJSDR2508142.pdf
Volume 10
Issue 8,
August-2025
Pages : b337-b343
Paper Reg. ID: IJSDR_304600
Published Paper Id: IJSDR2508142
Downloads: 000267
Research Area: Science and Technology
Country: -, -, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
