Social Psychology at Workplace: Analysis of Contemporary Issues at Major Business Houses Operating in India

Khushali Sanjay Kumar

Social Psychology, Organizational Behavior, Corporate Social Responsibility

This study undertakes a qualitative, descriptive exploration of contemporary social psychological challenges and applications within four leading Indian Fast-Moving Consumer Goods (FMCG) corporations: Hindustan Unilever Limited (HUL), Nestlé India Limited, Dabur India Limited, and Britannia Industries. Utilizing insights gleaned from their publicly accessible corporate reports, the research thoroughly investigates how these organizations integrate social psychological principles into their distinct organizational cultures, employee well-being initiatives, diversity and inclusion strategies, consumer engagement tactics, and corporate social responsibility (CSR) endeavors. While the findings indicate a consistent and strategic utilization of social psychology to achieve both business advantages and positive societal impact, the analysis also uncovers persistent hurdles. These include the enduring "glass ceiling" in leadership roles, complex ethical quandaries arising from persuasive marketing, and an evident need for more robust, structured feedback mechanisms. A crucial aspect highlighted is the profound influence of India's unique socio-cultural landscape on how these universal social psychological principles manifest and are adapted. Ultimately, the paper concludes by outlining specific policy recommendations designed to cultivate more psychologically attuned and socially responsible workplaces, underscoring the indispensable role of human dynamics in ensuring sustained corporate growth and fostering responsible citizenship amidst India's dynamic business environment.

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"Social Psychology at Workplace: Analysis of Contemporary Issues at Major Business Houses Operating in India", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 7, page no.b794-b819, July-2025, Available :https://ijsdr.org/papers/IJSDR2507194.pdf

Volume 10 Issue 7, July-2025

Pages : b794-b819

Paper Reg. ID: IJSDR_304265

Published Paper Id: IJSDR2507194

Downloads: 000672

Research Area: Social Science All

Country: New Delhi, Delhi, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2507194

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2507194

DOI: https://doi.org/10.56975/ijsdr.v10i7.304265

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition