A STUDY ON IMPACT OF VISUAL MERCHANDISING ON PURCHASE DECISION MAKING IN ERODE DISTRICT

Mrs. P. Rajeswari , Dr. T. Ragunathan,

Visual merchandising; purchase decision; customers; retailers and impact

The retailers have been taking various initiatives to attract the customers towards their retail outlet. One of such initiatives is visual merchandising. Under this technique, the goods are displayed in the store in such a way to draw the attention of the customers. Even those who do not enter and pass through the store are attracted by the visual merchandising. Competition is one of the reasons for using the technique of visual merchandising. It distinguishes the store from the competitors and helps the customers to identify and choose the products and brands easily. The purchase decision could be made simple by visual merchandising. It saves time and energy of the customers and enables them to have a pleasant shopping experience. In this paper an attempt has been made to examine the impact of visual merchandising on purchase decision making of customers in Erode district. The results revealed that the visual merchandising has significant influence on the identification of the product, selection of the brand, time saving and comparison of price.

Published Paper   E-Certificate

"A STUDY ON IMPACT OF VISUAL MERCHANDISING ON PURCHASE DECISION MAKING IN ERODE DISTRICT", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 12, page no.a443-a447, December-2024, Available :https://ijsdr.org/papers/IJSDR2412048.pdf

Volume 9 Issue 12, December-2024

Pages : a443-a447

Paper Reg. ID: IJSDR_300061

Published Paper Id: IJSDR2412048

Downloads: 000347191

Research Area: Commerce All

Country: KRISHNAGIRI, Tamil Nadu, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2412048

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2412048

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition