The Influence of Perceived Ease of Use and Perceived Usefulness on Electronic Word of Mouth with Trust as an Intervening Variable Among PLN Mobile Users in East Java

Arief Hartawan Putro , Ika Barokah Suryaningsih , Sumani

Perceived Ease of Use, Perceived Usefulness, Electronic Word of Mouth, Trust

This study investigates the impact of perceived ease of use (PEOU) and perceived usefulness (PU) on electronic word of mouth (e-WOM) among users of the PLN Mobile application in East Java, with trust serving as an intervening variable. The research employs the Technology Acceptance Model (TAM) to analyze how these perceptions influence user behavior and trust, ultimately affecting e-WOM. The findings indicate that both PEOU and PU significantly influence e-WOM, with trust acting as a mediator in these relationships. The findings indicate that both PEOU and PU significantly influence e-WOM, with trust acting as a mediator. Users who find the app easy to use and beneficial are more likely to share positive experiences. The study confirms that enhancing the perceived ease of use and perceived usefulness of the PLN Mobile app can significantly improve user trust and encourage positive e-WOM.

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"The Influence of Perceived Ease of Use and Perceived Usefulness on Electronic Word of Mouth with Trust as an Intervening Variable Among PLN Mobile Users in East Java", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 12, page no.a388-a394, December-2024, Available :https://ijsdr.org/papers/IJSDR2412043.pdf

Volume 9 Issue 12, December-2024

Pages : a388-a394

Paper Reg. ID: IJSDR_300044

Published Paper Id: IJSDR2412043

Downloads: 000347218

Research Area: Management All

Country: Sleman, Yogyakarta, Indonesia

Published Paper PDF: https://ijsdr.org/papers/IJSDR2412043

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2412043

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition