Welcome to IJSDR

IJSDR

INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Submit Paper Online

Call For Paper

Issue: October 2024

Volume 9 | Issue 10

Impact factor: 8.15

Click Here For more Info

Imp Links for Author

Imp Links for Reviewer

Research Area

Subscribe IJSDR

Visitor Counter

Indexing Partner

Published Paper Details

Paper Title:	Influence of Social Media Marketing On Consumer Purchase Intention
Authors Name:	Dr. Pradeep Jangde , Nishit Sahu
Unique Id:	IJSDR2409007
Published In:	Volume 9 Issue 9, September-2024
Abstract:	Online platforms and websites that let people produce, distribute, engage with, and interact with material and contact with others are referred to as social media. Social media is essential for brand development, marketing, and communication. It enables companies to interact with clients, access a worldwide audience, and foster brand loyalty. It gives people a forum for networking, self-expression, and information exchange, which has a big impact on attitudes, fashions, and purchasing intention in the digital era. Study aims to examine obstacles for the social media, generation wise purchase intention and recent trends in social media in India. Study uses secondary data, collected from survey and online news articles within five years of time span. Findings shows millennials significantly influenced by social media advertisement and engage with brand content in social media, Instagram has highest user penetration among other social media platforms.
Keywords:	social media, purchasing intention & millennials.
Cite Article:	"Influence of Social Media Marketing On Consumer Purchase Intention", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 9, page no.53 - 57, September-2024, Available :http://www.ijsdr.org/papers/IJSDR2409007.pdf
Downloads:	00035
Publication Details:	Published Paper ID: IJSDR2409007 Registration ID:212423 Published In: Volume 9 Issue 9, September-2024 DOI (Digital Object Identifier): Page No: 53 - 57 Publisher: IJSDR \| www.ijsdr.org ISSN Number: 2455-2631

Click Here to Download This Article

Article Preview
Click here for Article Preview

Major Indexing from www.ijsdr.org

Google Scholar	ResearcherID Thomson Reuters	Mendeley : reference manager	Academia.edu
arXiv.org : cornell university library	Research Gate	CiteSeerX	DOAJ : Directory of Open Access Journals
DRJI	Index Copernicus International	Scribd	DocStoc

Track Paper

Track Submitted Paper

Important Links

Call For Paper

Join As Reviewer

Conference Proposal

CLICK HERE
For Conference Prposal

ISSN

DOI (A digital object identifier)

Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License Creative Commons License

Social Media

IJSDR

Indexing Partner

For Authors Sample Paper Format Submit Paper Online Call For Paper Copyright Form Undetaking Form Publication Charges FAQ Contact US	Publications Current Issue Past Issue	Proposals Join As a Reviewer Editiorial Board Join in RMS Program Conference Proposal	Policies Privacy Policy Payment Terms and Condition Copyright Infringement Claims Payment Refund Policy
Copyright © 2024 - All Rights Reserved - IJSDR