Influence of Social Media Marketing On Consumer Purchase Intention
Dr. Pradeep Jangde
, Nishit Sahu
social media, purchasing intention & millennials.
Online platforms and websites that let people produce, distribute, engage with, and interact with material and contact with others are referred to as social media. Social media is essential for brand development, marketing, and communication. It enables companies to interact with clients, access a worldwide audience, and foster brand loyalty. It gives people a forum for networking, self-expression, and information exchange, which has a big impact on attitudes, fashions, and purchasing intention in the digital era. Study aims to examine obstacles for the social media, generation wise purchase intention and recent trends in social media in India. Study uses secondary data, collected from survey and online news articles within five years of time span. Findings shows millennials significantly influenced by social media advertisement and engage with brand content in social media, Instagram has highest user penetration among other social media platforms.
"Influence of Social Media Marketing On Consumer Purchase Intention", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 9, page no.53 - 57, September-2024, Available :https://ijsdr.org/papers/IJSDR2409007.pdf
Volume 9
Issue 9,
September-2024
Pages : 53 - 57
Paper Reg. ID: IJSDR_212423
Published Paper Id: IJSDR2409007
Downloads: 000347621
Research Area: Commerce
Country: Durg, Chhattisgarh, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
