A Comparative Study of Digital Marketing Strategies used by Pharmaceutical Companies in the Indian Market

Jaya Bhati , Roshan Zehra , Tom Varghese , Yuvraj Singh , Ayush Mishra

Integrated, Strategy, Obstacles, Compelled, Opportunity, Disregarded.

This project will shed light on digital marketing, its trends in the present, past and future in a globally integrated society. As marketing has grown in importance as a strategy for reaching consumers across all industries, choosing the best marketing medium has gotten increasingly difficult. Every home now has access to digital media, which has made it a crucial marketing tool. A communication strategy for using digital media is known as a digital marketing communication strategy. Examining emerging media possibilities for marketing as well as efficacy of digital media advertising is the goal. Fora competitive age a lot of Indian business uses digital marketing. As a result, the medium of marketing cannot be disregarded, and the current COVD-19 issue has compelled the Indian pharmaceutical marketing industry to advance and become more successful in order to achieve its objective. In the age of digital evolution, 76% of Indian healthcare institutions and 90% of RMPs have access to the internet. In the digital age, marketers must deal with both new obstacles and opportunities. The fundamental goal of digital marketing is to draw customers and give them the opportunity to connect with the company online.

Published Paper   E-Certificate

"A Comparative Study of Digital Marketing Strategies used by Pharmaceutical Companies in the Indian Market", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 6, page no.190 - 206, June-2024, Available :https://ijsdr.org/papers/IJSDR2406020.pdf

Volume 9 Issue 6, June-2024

Pages : 190 - 206

Paper Reg. ID: IJSDR_211611

Published Paper Id: IJSDR2406020

Downloads: 000347159

Research Area: Pharmacy

Country: Greater Noida, uP, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2406020

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2406020

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition