Case Studies on implementation of internal marketing during lockdown

DR TEENA MISHRA

Internal Marketing, Covid- 19, change implementation, lockdown, employee motivation and satisfaction

Covid-19 has made an adverse impact on human life. Consequently, various measures were taken to reduce its impact: social distancing, lockdown, and sanitizing. Various organizations and companies started to work remotely. Thus, the pandemic changed the working conditions and lifestyle of the employees. Internal marketing is a process of exchange in the internal market to achieve an organizational goal through internal customer satisfaction. During the lockdown period market, there is no physical interaction and working in the organizations. In such conditions, there are various means adopted by organizations to implement internal marketing successfully to achieve their goals. This paper discusses various case studies for implementing internal marketing during the lockdown period. Dimensions used to study are change implementation, motivation, the interaction between employees and managers, top management involvement, employee satisfaction, and problems to implement change.

Published Paper   E-Certificate

"Case Studies on implementation of internal marketing during lockdown", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 9, page no.1124 - 1129, September-2023, Available :https://ijsdr.org/papers/IJSDR2309159.pdf

Volume 8 Issue 9, September-2023

Pages : 1124 - 1129

Paper Reg. ID: IJSDR_208744

Published Paper Id: IJSDR2309159

Downloads: 000347204

Research Area: Management

Country: BHOPAL, Madhya Pradesh, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2309159

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2309159

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition