A Descriptive Study on Growth, Opportunities and Challenges of E-Commerce in the Indian Market
Vivek Kumar Gupta
, Amit Kumar Singh , Krishna Kumar Agarwal
E-commerce, Indian Market Modern Business Financial Growth
Today, Indian economy is the fastest-growing economy in the world and e-commerce is one of the important pillars of the Indian economy as it helps in building good infrastructure and raise rate of employment in our society. E-commerce is a platform by which businesses and consumers connect to each other for exchanging goods and services along with transmission of fund or data throughout the globe. This research article describes the growth of e-commerce and its market share in various sectors as well as the various challenges and opportunities faced by e-commerce companies in the Indian market. The paper is based on secondary data which are analyzed and presented using bar graphs and charts. This article found that major opportunities for E-commerce companies are increasing Smartphone and internet penetration, potential rural markets, and cashless modes of payment. Despite several opportunities, they are facing a few challenges such as Unstandardized postal addresses, logistic issues in rural areas, and a lack of customer support. The study concludes that e-commerce is the backbone of the modern business world. The Indian government and non-government organizations are working to overcome the problems faced by e-commerce companies and try to create more opportunities for them.
"A Descriptive Study on Growth, Opportunities and Challenges of E-Commerce in the Indian Market", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 8, page no.600 - 605, August-2023, Available :https://ijsdr.org/papers/IJSDR2308088.pdf
Volume 8
Issue 8,
August-2023
Pages : 600 - 605
Paper Reg. ID: IJSDR_208047
Published Paper Id: IJSDR2308088
Downloads: 000347298
Research Area: Commerce
Country: Varanasi, UTTAR PRADESH, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
