Digital start up and women entrepreneurship: A study of Problems and Prospect of women entrepreneurs of India
Ms. Jyotika Hemantkumar Tailor
, Dr. Heena Sunil Oza
Women entrepreneurs, Digital Start-ups, entrepreneurship
In the present scenario, ‘male-only’ courses in entrepreneurship don’t bother Indian women who are passionate towards their career and business goals. The increased use of the internet, technologies and ease in communication is opening up a new platform for women in the digital business market. Digital media is not just the medium to raise voice and get heard, but it is also the safest avenue to convert big ideas into powerful brands for women entrepreneurs around the world, including India. The Prime Minister of India, Narendra Modi announced the “Start-up India” initiative and Stand-up scheme in 2016. This initiative aims at fostering entrepreneurship and promoting innovation for the growth of Start-ups. The objective is that India must become a nation of job creators instead of being a nation of job seekers. The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. India's Information and Communications Technology (ICT) industry pledged to offer solutions to turn India digital, as envisaged by Prime Minister Narendra Modi in his Independence Day address to the nation on August 15. The paper is focusing on the problems and issues of women entrepreneurs and challenges faced by them. It reveals the current situation of women entrepreneurs. In this paper I have also listed out some well-known women entrepreneurs who are practicing their business on the basis of digital start-ups. Recently on 12 th May,2020 our prime minister Narendra Modi announced a complete package worth Rs.20 Lakh Crore to deal with the economic crisis due to the COVID-19. Narendra Modi ji also has emphasized on achieving self-reliance for the country by announcing “Atma Nirbhar Bharat Abhiyan”. So, this all announcement would be helpful for the industrialist and also for the entrepreneurs.
"Digital start up and women entrepreneurship: A study of Problems and Prospect of women entrepreneurs of India ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 7, page no.957 - 960, July-2023, Available :https://ijsdr.org/papers/IJSDR2307142.pdf
Volume 8
Issue 7,
July-2023
Pages : 957 - 960
Paper Reg. ID: IJSDR_207872
Published Paper Id: IJSDR2307142
Downloads: 000347203
Research Area: Commerce
Country: Surat, Gujarat, India
DOI: https://doi.org/10.5281/zenodo.10071597
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
