AN ANALYSIS OF CLOTHING PREFERENCES AMONG TEENAGERS BASED ON COMFORT AND FASHION TRENDS

Dr. Arista R. Gamit

Teenagers, Clothing Preferences, Fashion Trends, Chi-square Test

This study explores the clothing preferences of teenagers, focusing on the interplay between comfort and fashion trends. Drawing from a sample of 100 teenagers across urban, semi-urban, and rural regions in South Gujarat, the research employs a mixed-method approach to assess how demographic, psychological, and socio-cultural factors influence fashion choices. Quantitative data collected through structured questionnaires was analyzed using chi-square goodness-of-fit tests, revealing significant differences in preferences related to gender, location, income, and frequency of clothing purchases. The findings suggest that while teenagers remain fashion-conscious, comfort is a critical determinant in their clothing decisions. Moreover, social media platforms, peer influence, and personal values shape teenagers’ fashion identities. Despite the strong presence of fashion trends, a majority of teens prioritize clothing that offers emotional and physical ease, reflecting a shift towards practicality, individuality, and value alignment. This research offers meaningful insights for designers, educators, and policymakers aiming to better understand the evolving fashion behaviors of youth.

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"AN ANALYSIS OF CLOTHING PREFERENCES AMONG TEENAGERS BASED ON COMFORT AND FASHION TRENDS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 3, page no.1506-1520, March-2023, Available :https://ijsdr.org/papers/IJSDR2303264.pdf

Volume 8 Issue 3, March-2023

Pages : 1506-1520

Paper Reg. ID: IJSDR_303706

Published Paper Id: IJSDR2303264

Downloads: 000716

Research Area: Arts All

Country: Navsari, Gujarat, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2303264

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2303264

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition