The Marketing Field and Its Predictions using the Big Data

Amratha Lal , Aneena Benny , Sigma Sathyan

Keywords: Big data,Marketing predictions,Harnessing potentional of big data

ABSTRACT: Big data in marketing and retailing prediction is the use of large datasets to identify patterns and trends in customer behavior. This data can be used to make predictions about future customer behavior, such as what products they may purchase, when they may purchase them, and how much they may spend. By leveraging big data, retailers can better understand their customers and tailor their marketing and retailing strategies to meet their needs. Additionally, big data can be used to recognize new good times for growth and expansion.

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"The Marketing Field and Its Predictions using the Big Data", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 3, page no.1495 - 1496, March-2023, Available :https://ijsdr.org/papers/IJSDR2303262.pdf

Volume 8 Issue 3, March-2023

Pages : 1495 - 1496

Paper Reg. ID: IJSDR_204990

Published Paper Id: IJSDR2303262

Downloads: 000347492

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijsdr.org/papers/IJSDR2303262

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2303262

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition