Green Marketing: A Step towards a Green India

Shama Rani

Green Marketing, Environment Sustainable Product, Environment Protection, Challenges.

Due to environmental problems like global warming, climate change, pollution, the greenhouse effect, natural resource depletion, etc., people are becoming more concerned about the environment. Environmental concerns have a significant impact on business in the modern corporate world and have an impact on all human activities. Environmental Sustainable Development became a main topic of discussion. Govt. of various countries are also very concerned about environmental issues. To achieve the sustainable environmental goal, Green Marketing is used as a tool. Green Marketing refers to the marketing of environment-friendly goods and services that has the least negative impact on the environment. Society is more conscious of the natural environment. It is a great opportunity for businesses to build their brand and good reputation in the minds of consumers by providing them eco-friendly, environment-sustainable products. This paper explains how companies can increase their consumer targeting, the challenges and opportunities businesses green marketing business face, and also explain the current state of green marketing in India, and the reasons why business firms are adopting green marketing today. Green marketing is a concept that will continue to grow in practice and demand.

Published Paper   E-Certificate

"Green Marketing: A Step towards a Green India", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 3, page no.879 - 882, March-2023, Available :https://ijsdr.org/papers/IJSDR2303141.pdf

Volume 8 Issue 3, March-2023

Pages : 879 - 882

Paper Reg. ID: IJSDR_204674

Published Paper Id: IJSDR2303141

Downloads: 000347479

Research Area: Other

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Published Paper PDF: https://ijsdr.org/papers/IJSDR2303141

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2303141

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition