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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A STUDY ON CONSUMER`S BUYING BEHAVIOUR BASED ON PARAMETERS OF ONLINE REVIEWS - AN INDIAN PERSPECTIVE |
| Authors Name: | Sanjay , Sushma Rani |
| Unique Id: | IJSDR2303115 |
| Published In: | Volume 8 Issue 3, March-2023 |
| Abstract: | There are many platforms like online retailer’s websites, E-Commerce websites, brand websites, brand community blogs, and third-party review, where consumers can participate and engage in discussions about their purchase and consumption experience, and so this product review has become a popular and effective marketing and sales tool that affect consumer product purchase behaviour. Consumer reviews may influence overall product sales and help a customer in purchasing decision. This research paper has been conducted with a perspective of finding the correlation between consumer reviews and consumer purchasing behaviour. This study aims to disentangle the effect of different online reviews on consumer’s purchasing behaviour and intentions. The 21st century customer is passionate about gaining knowledge. The availability and affordability of internet has created an edge for people to connect to a social network and exchange information. It has encouraged different online activities for consumers such as blogging, chatting, gaming, and messaging. The virtual space has helped this range of people involve to share posts or online reviews more quickly. Hence it is today believed online social networks are good platform for consumers to gather information and advice. All that a consumer shares as an opinion value add to the company’s reputation. Reputation is viewed as an asset. This value can be damaged when a consumer share negative reviews. It reduces the brand image of a company that promises to deliver high-quality products |
| Keywords: | Consumer Behaviour, Marketing, Social media |
| Cite Article: | "A STUDY ON CONSUMER`S BUYING BEHAVIOUR BASED ON PARAMETERS OF ONLINE REVIEWS - AN INDIAN PERSPECTIVE", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 3, page no.712 - 717, March-2023, Available :http://www.ijsdr.org/papers/IJSDR2303115.pdf |
| Downloads: | 000337077 |
| Publication Details: | Published Paper ID: IJSDR2303115 Registration ID:204616 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: 712 - 717 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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