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Issue: March 2023

Volume 8 | Issue 3

Impact factor: 8.15

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Paper Title: Cottage Industries in the Age of Glocalization: A Study on the Artistic Heritage of Santiniketan and Hatibagan Markets of West Bengal
Unique Id: IJSDR2303028
Published In: Volume 8 Issue 3, March-2023
Abstract: Cottage Industries in the Age of Glocalization: A Study on the Artistic Heritage of Santiniketan and Hatibagan Markets of West Bengal Kamal Chandra Barman Assistant Professor Dept. of Political Science M. U. C. Women’s College Purba Bardhaman, WB, India kcbarman.cooch@gmail.com Abstract Cottage industries of any state heighten its folksy artistic heritage. Summun bonum of its citizens is the main objective of any welfare state in the globe. India’s current status in art and craft is in between ancient and modern, and village haats and grandiose shopping malls. The craftsmen of Santiniketan, Karmabhumi of R. N. Tagore, are well known for their coruscating design and perfection of craftsmanship with their eloquent antiquity and they are always searching for new destinations and opportunities in this glocalized world. Santiniketan of West Bengal is famous for its folk arts and crafts, like- batik print, kantha stitch, jute products, junk jewellery, mini leather products, and to some extent clay toys. Folksy crafts are gradually losing their significance in India with the onset of financial crisis, eye-catchy machine made products, negligible raw materials, mimesis, exploitation by middlemen, inability to e-marketing etc. led to annoyed these village crafts. To find out the causative analysis of revivalism along with some feasible findings are objectives of this article. Data has been collected from primary and secondary sources. A questionnaire based comparative and analytical method of Sonajhuri Haat of Santiniketan and Hatibagan of Kolkata has been followed by a conceptual framework of inclusion. Findings suggested that efforts to improve quality products, financial support, technological assistance and building trust are crucial stepping stones to aggrandize handicraft industries. One collective inclusive model comprises of both central and state government, business groups, entrepreneurs, designers and civil society is needed to promote and preserve West Bengal’s cultural heritage.
Keywords: Key words: Cottage industries, Sonajhuri, Summon bonum, Glocalized, Craftsmanship
Cite Article: "Cottage Industries in the Age of Glocalization: A Study on the Artistic Heritage of Santiniketan and Hatibagan Markets of West Bengal", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 3, page no.170 - 178, March-2023, Available :http://www.ijsdr.org/papers/IJSDR2303028.pdf
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Publication Details: Published Paper ID: IJSDR2303028
Registration ID:204243
Published In: Volume 8 Issue 3, March-2023
DOI (Digital Object Identifier):
Page No: 170 - 178
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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