Starbucks Marketing Strategy
Khushi Agrawal
, Vanshika Modi , Khushi Valani , Hetvi Chitalia , Niomi Khandwala
segmentation, market strategy, coffee, customers, marketing, culture.
As coffee shops change into spaces that offer clients a range of experiences, coffee acts as a medium. Coffee shops are simple settings where people may enjoy and share their cultures while having coffee, but they also reflect the distinct personalities and values of their customers. Given this evolution, it is important to take into account the coffee shop in terms of spatial design marketing as a setting with virtually endless possibilities to effectively communicate the needs of modern customers through spatial identity and story. Target market is one of the most important marketing decisions for most companies. Its aim is to identify and delineate market segments which would become targets for the company’s marketing plan. Starbucks segmentation and targeting consist of a marketing decision in identifying the appropriate group of people among the general public of future customers for the business and targeting this segment via positioning products and services that resonate well with their need and wants.The aim of this research paper is to identify the market strategy of starbucks and how it can be improved.
"Starbucks Marketing Strategy", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.1103 - 1111, November-2022, Available :https://ijsdr.org/papers/IJSDR2211166.pdf
Volume 7
Issue 11,
November-2022
Pages : 1103 - 1111
Paper Reg. ID: IJSDR_202748
Published Paper Id: IJSDR2211166
Downloads: 000347441
Research Area: Management
Country: Mumbai, Maharashtra, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
