Factors driving Subscribers Mobile Network Services and Level of Satisfaction - A Case Study on Reliance Jio

Dr D Padmavathi , C Poornima

Reliance Jio, Telecomm, Telecommunication Service, Customer satisfaction

Telecommunication is the transmission through technologies over the wire, optical and radio, or other electromagnetic systems. Reliance Jio Infocomm Limited is an Indian telecommunication industry performing business activities in the brand name of Jio. It offers a unique combination of telecom, 4 G internet high speed data, media and payment services. It provides their customers with a high standard of communication service. Jio’s vision is to transfer India with a high form of the digital revolution to connect everyone, everything and everywhere at an affordable price. The study aims to identify the factors influencing network service providers, to identify the customers’ satisfaction towards Reliance Jio network and to identify the problems faced by the customers while using Reliance Jio network. 110 samples were collected from the respondents. To analyze the data, percentage analysis, mean score and ANOVA tools were used. The study reveals the factors influencing on selecting network service providers based on affordable plans as ranked first and identifies that there is no significant difference between factors that attracted the customers towards Reliance Jio network, customer’s satisfaction towards Reliance Jio network across gender groups. Jio Infocomm limited can offer better affordable plans, tower and network connectivity to hold the existing customers and also to attract the new customers.

Published Paper   E-Certificate

"Factors driving Subscribers Mobile Network Services and Level of Satisfaction - A Case Study on Reliance Jio", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 6, page no.112 - 116, June-2022, Available :https://ijsdr.org/papers/IJSDR2206018.pdf

Volume 7 Issue 6, June-2022

Pages : 112 - 116

Paper Reg. ID: IJSDR_200443

Published Paper Id: IJSDR2206018

Downloads: 000347096

Research Area: Commerce

Country: Coimbatore, Tamilnadu, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2206018

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2206018

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition