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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: June 2022

Volume 7 | Issue 6

Impact factor: 8.15

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Paper Title: Factors driving Subscribers Mobile Network Services and Level of Satisfaction - A Case Study on Reliance Jio
Authors Name: Dr D Padmavathi , C Poornima
Unique Id: IJSDR2206018
Published In: Volume 7 Issue 6, June-2022
Abstract: Telecommunication is the transmission through technologies over the wire, optical and radio, or other electromagnetic systems. Reliance Jio Infocomm Limited is an Indian telecommunication industry performing business activities in the brand name of Jio. It offers a unique combination of telecom, 4 G internet high speed data, media and payment services. It provides their customers with a high standard of communication service. Jio’s vision is to transfer India with a high form of the digital revolution to connect everyone, everything and everywhere at an affordable price. The study aims to identify the factors influencing network service providers, to identify the customers’ satisfaction towards Reliance Jio network and to identify the problems faced by the customers while using Reliance Jio network. 110 samples were collected from the respondents. To analyze the data, percentage analysis, mean score and ANOVA tools were used. The study reveals the factors influencing on selecting network service providers based on affordable plans as ranked first and identifies that there is no significant difference between factors that attracted the customers towards Reliance Jio network, customer’s satisfaction towards Reliance Jio network across gender groups. Jio Infocomm limited can offer better affordable plans, tower and network connectivity to hold the existing customers and also to attract the new customers.
Keywords: Reliance Jio, Telecomm, Telecommunication Service, Customer satisfaction
Cite Article: "Factors driving Subscribers Mobile Network Services and Level of Satisfaction - A Case Study on Reliance Jio", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 6, page no.112 - 116, June-2022, Available :http://www.ijsdr.org/papers/IJSDR2206018.pdf
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Publication Details: Published Paper ID: IJSDR2206018
Registration ID:200443
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 112 - 116
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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