Performance of the Craft Industry "Cukli": Product Innovation, Management Capability, Learning Capability, Technological Capability, Customer Orientation as a Determinant
Capability, customer orientation, business performance
Organizations need capabilities and customer orientation to achieve multiplier performance. For this reason, it is necessary to study the analysis of the influence of customer orientation, product innovation, management capability, learning capability, technology capability, on organizational performance. "Cukli" handicrafts in the city of Mataram, Lombok Island are the center of study in this research. :Information obtained in the field, collected through observation and interviews with questionnaires. Respondents were assigned as many as 125. To achieve the research objectives used SEM-PLS. This study shows that customer orientation affects product innovation. Technological capabilities and product innovation affect organizational performance. Therefore, companies need to pay attention to customer orientation, product innovation, and technological capabilities to improve performance. Researchers advise companies to improve innovation capabilities, diversify products, participate in education and training, techological capability, and develop a culture of customer-oriented behavior.
"Performance of the Craft Industry "Cukli": Product Innovation, Management Capability, Learning Capability, Technological Capability, Customer Orientation as a Determinant", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 4, page no.229 - 231, May-2022, Available :https://ijsdr.org/papers/IJSDR2204042.pdf
Volume 7
Issue 4,
May-2022
Pages : 229 - 231
Paper Reg. ID: IJSDR_200257
Published Paper Id: IJSDR2204042
Downloads: 000347213
Research Area: Management
Country: Banjarmasin, Provinsi Kalimantan Selatan, Indonesia
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
