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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: August 2022

Volume 7 | Issue 8

Impact factor: 8.15

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Paper Title: Performance of the Craft Industry "Cukli": Product Innovation, Management Capability, Learning Capability, Technological Capability, Customer Orientation as a Determinant
Authors Name: Siti Aliyati Albushairi
Unique Id: IJSDR2204042
Published In: Volume 7 Issue 4, May-2022
Abstract: Organizations need capabilities and customer orientation to achieve multiplier performance. For this reason, it is necessary to study the analysis of the influence of customer orientation, product innovation, management capability, learning capability, technology capability, on organizational performance. "Cukli" handicrafts in the city of Mataram, Lombok Island are the center of study in this research. :Information obtained in the field, collected through observation and interviews with questionnaires. Respondents were assigned as many as 125. To achieve the research objectives used SEM-PLS. This study shows that customer orientation affects product innovation. Technological capabilities and product innovation affect organizational performance. Therefore, companies need to pay attention to customer orientation, product innovation, and technological capabilities to improve performance. Researchers advise companies to improve innovation capabilities, diversify products, participate in education and training, techological capability, and develop a culture of customer-oriented behavior.
Keywords: Capability, customer orientation, business performance
Cite Article: "Performance of the Craft Industry "Cukli": Product Innovation, Management Capability, Learning Capability, Technological Capability, Customer Orientation as a Determinant", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 4, page no.229 - 231, May-2022, Available :http://www.ijsdr.org/papers/IJSDR2204042.pdf
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Publication Details: Published Paper ID: IJSDR2204042
Registration ID:200257
Published In: Volume 7 Issue 4, May-2022
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Page No: 229 - 231
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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