E-Commerce Implementation and Product Quality Improvement to Increase Pottery Business Competitiveness
Isti Fadah
, Yudha Alif Auliya , Yustri Baihaqi , Agus Dwi Milniadi , Istatuk Budi Yuswanto
Index Terms—E-commerce, Pottery, Diversification.
Abstract— Kesilir Village, Wuluhan District, Jember Regency is a central producer of clay crafts, better known as pottery. Pottery is a tool made of clay that is formed and then burned to be used as tools that are useful for human life, such as cooking utensils, kitchen utensils, flower vases, and pots. In the Kesilir village, several MSMEs produce pottery on a home scale. One of the MSMEs that consistently produce food is MSME Lies Pottery. Lies pottery has the desire and passion for developing his business. Lies Pottery experienced several problems, the first being the limited types of pottery produced. The types of pottery produced are only cutlery, kitchen utensils, pots, and flower vases to reduce consumer interest in buying. This limited type also causes the marketed price to be quite affordable so that even a small amount is obtained. The second problem is that the MSME Lies Pottery does not yet have good financial books, so that the money from selling pottery is often used for daily needs. Poor financial accounting also makes it difficult to measure business turnover and profits. Whether or not business management is good can be seen from the financial statements made. Because based on these reports, evaluation and implementation of business strategies can be carried out to increase profits. The third problem is the difficulty of marketing pottery products. Currently, the marketing process is only done traditionally by word of mouth and through a souvenir center partner in Jember Regency. This traditional marketing causes unhealthy competition between pottery MSMEs in Kesilir villages, making price competition unavoidable. Based on these potentials and problems, the concept of empowering MSMEs was initiated with financial training, diversification of grain products, and development of E-Commerce systems. Financial training solutions are carried out to assist partners in managing and making good financial reports. So partners can measure how much total sales turnover and profits are earned each month. Financial reports are also expected to be a trigger for partners in developing business strategies. E-commerce system development solutions benefit from solving marketing problems experienced by partners. To improve marketing, apart from using the E-commerce system, training and assistance on digital marketing concepts are also carried out through social media and marketplaces.
"E-Commerce Implementation and Product Quality Improvement to Increase Pottery Business Competitiveness", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 9, page no.84 - 88, September-2021, Available :https://ijsdr.org/papers/IJSDR2109014.pdf
Volume 6
Issue 9,
September-2021
Pages : 84 - 88
Paper Reg. ID: IJSDR_193645
Published Paper Id: IJSDR2109014
Downloads: 000347168
Research Area: Management
Country: Jember, Jawa Timur, Indonesia
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
