Influence of Cashless Payments on Spending Behaviour
Dr. D.Padmavathi
, Monisha Matanjini.I , Aryashree.B
cashless payments, consumer behavior, e-wallets.
The role of money in transactions is well established in everyday life. Cash has been used as the primary mode of transactions. With the help of various developments in the electronic payment systems, it created various options for the consumers. There are many factors that influence the buying behaviour of the consumers. But the digital revolution and its importance from social and consumer perspective provides a base for it. This paper depicts the consumer’s buying behaviour with regard to the gradual shift from cash transactions to cashless transactions. This paper aims to bring out the extent use of cashless payments and its influence on consumer behaviour with regard to Coimbatore City.
"Influence of Cashless Payments on Spending Behaviour", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 9, page no.27 - 35, September-2021, Available :https://ijsdr.org/papers/IJSDR2109005.pdf
Volume 6
Issue 9,
September-2021
Pages : 27 - 35
Paper Reg. ID: IJSDR_193629
Published Paper Id: IJSDR2109005
Downloads: 000347342
Research Area: Management
Country: Coimbatore, Tamil Nadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
