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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A CASE STUDY OF APPLE RECYCLING PROGRAM and GREEN POLICIES |
| Authors Name: | DR. LALITA MISHRA |
| Unique Id: | IJSDR2102049 |
| Published In: | Volume 6 Issue 2, February-2021 |
| Abstract: | The general purpose of this study is to address the potential impact of marketing related corporate social responsibility (CSR) initiatives on consumer behaviour, the importance of communication of CSR in achieving a positive behaviour/attitude change, the feelings, and perception of consumers regarding the green and sustainable policies of technology companies as well as the levels of awareness and responsiveness among the consumers towards environmental sustainability. The research focuses on the aforementioned targets in relation to the computer giant Apple who has an impressive foothold within the industry brought by its revolutions under reinventions of personal computers, mobile phones, digital music players, and future mobile media devices. The company’s particular ‘Recycling Programme’ as an example of corporate social marketing (CSM) together with its green policies conveyed through its environmental footprint are investigated by means of an online questionnaire. The responses gathered from 30 participants across 7 different countries are analysed through individual and cross-dimensional perspectives. Results show that CSM promotes positive behaviour/attitude change including participation, word-of-mouth, and customer confidence all of which contributes to consumer’s own evaluation that is enriched by being informed about the cause and being convinced about the difference made. In conclusion, CSM influences consumers’ perception of CSR, comprehension of green policies, attachment to environmental sustainability, awareness and responsiveness that are incorporated in customers’ beliefs. |
| Keywords: | Corporate Social Responsibility (CSR), Corporate Environmental Sustainability, Corporate Social Marketing (CSM), Green Policies in Technology, Consumer Perception, Awareness and Responsiveness in Green Consumption, Apple Recycling Programme, Apple Environmental Footprint |
| Cite Article: | "A CASE STUDY OF APPLE RECYCLING PROGRAM and GREEN POLICIES", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 2, page no.336 - 345, February-2021, Available :http://www.ijsdr.org/papers/IJSDR2102049.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR2102049 Registration ID:192944 Published In: Volume 6 Issue 2, February-2021 DOI (Digital Object Identifier): Page No: 336 - 345 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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