International Journal of Scientific Development and Research - IJSDR
(An International Open Access Journal)

Issue: July 2021

Volume 6 | Issue 7

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Paper Title: Impact Of Influencer Marketing On Hotels and Cafes
Authors Name: Kalyani Kumbhojkar , Vaishnavi Gaikwad , Vishakha Thombare , Tanmay Vasekar
Unique Id: IJSDR2102023
Published In: Volume 6 Issue 2, February-2021
Abstract: This research paper illustrates the impact of influencer marketing on hotel business of Mumbai suburbs including Pune city. As internet service is growing rapidly and people are spending their time on social media platforms is growing hence there is a noticeable growth in influencer marketing as well. Also google now a days showing third-party hotel reviews, hotels need to keep up with the ongoing marketing trends. Let it be travel and tourism or hotel industry or technology industry most of the business have started using influencer marketing. As this kind of marketing can help the business grow and keep their clients or customers engaged on their social media sites. This researcher will provide the information about influencer marketing and its impact on the local hotel industry. Whether the hotel industry actually get benefited with this type of marketing. And how exactly do hotels invest in this marketing process. And also, if the reviews given by the influencers are actual honest or not. And which platforms are preferred by hotels for this type of marketing. How exactly the collaboration between influencers and the local hotels takes place. And the returns that hotels receive on investing on this type of marketing. And how influencer marketing helps the hotels to grow
Cite Article: "Impact Of Influencer Marketing On Hotels and Cafes", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 2, page no.152 - 159, February-2021, Available :http://www.ijsdr.org/papers/IJSDR2102023.pdf
Downloads: 00025297
Publication Details: Published Paper ID: IJSDR2102023
Registration ID:192917
Published In: Volume 6 Issue 2, February-2021
DOI (Digital Object Identifier):
Page No: 152 - 159
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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