Impact Of Influencer Marketing On Hotels and Cafes

Kalyani Kumbhojkar , Vaishnavi Gaikwad , Vishakha Thombare , Tanmay Vasekar

This research paper illustrates the impact of influencer marketing on hotel business of Mumbai suburbs including Pune city. As internet service is growing rapidly and people are spending their time on social media platforms is growing hence there is a noticeable growth in influencer marketing as well. Also google now a days showing third-party hotel reviews, hotels need to keep up with the ongoing marketing trends. Let it be travel and tourism or hotel industry or technology industry most of the business have started using influencer marketing. As this kind of marketing can help the business grow and keep their clients or customers engaged on their social media sites. This researcher will provide the information about influencer marketing and its impact on the local hotel industry. Whether the hotel industry actually get benefited with this type of marketing. And how exactly do hotels invest in this marketing process. And also, if the reviews given by the influencers are actual honest or not. And which platforms are preferred by hotels for this type of marketing. How exactly the collaboration between influencers and the local hotels takes place. And the returns that hotels receive on investing on this type of marketing. And how influencer marketing helps the hotels to grow

Published Paper   E-Certificate

"Impact Of Influencer Marketing On Hotels and Cafes", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 2, page no.152 - 159, February-2021, Available :https://ijsdr.org/papers/IJSDR2102023.pdf

Volume 6 Issue 2, February-2021

Pages : 152 - 159

Paper Reg. ID: IJSDR_192917

Published Paper Id: IJSDR2102023

Downloads: 000347728

Research Area: Management

Country: dombivili (east), Maharashtra, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2102023

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2102023

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition