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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Paper Title: Effect of brand on customer loyalty - Study on the Post Office Savings Bank of Kerala circle
Authors Name: Dr. Suma Mathew
Unique Id: IJSDR2010012
Published In: Volume 5 Issue 10, October-2020
Abstract: The brand name has a direct and positive association with perceived quality of services and customer satisfaction. Establishments should have a strong and powerful brand strategy and should safeguard it. Organizations should achieve significant competitive advantage, implement marketing techniques, and relationships for strengthening the brand value. The brand name is the useful concept of this model. Finally, customer satisfaction and perceived quality will lead to customer loyalty.
Keywords: Brand Value, Perceived Quality, Customer Satisfaction, Customer Loyalty
Cite Article: "Effect of brand on customer loyalty - Study on the Post Office Savings Bank of Kerala circle", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 10, page no.78 - 97, October-2020, Available :http://www.ijsdr.org/papers/IJSDR2010012.pdf
Downloads: 000101745
Publication Details: Published Paper ID: IJSDR2010012
Registration ID:192573
Published In: Volume 5 Issue 10, October-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.24802
Page No: 78 - 97
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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