DIFFERENT PRICING TACTICS
pricing methods, pricing mix , market share, product positioning
Price is a major parameter that affects company revenue and Position of the product in the market significantly, so This why this paper presenting basic pricing methods. We can use pricing as a tool for profit determinants, Competitive weapon, Demand control, modification of sales volume, market share, market status etc.. Pricing decisions and methods directly influence the sales volume and profits of the firm. Pricing methods are the methods that firms use to calculate the price of their products. A pricing method is solely concerned with what type of data is used to decide prices for products. It is the approach followed by the firms to fix price for goods and service. An effective pricing method is necessary for setting the best suited price for a product. This study is purely based on theoretical aspects available from different scholarly articles and textbook.
"DIFFERENT PRICING TACTICS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 2, page no.347 - 349, February-2020, Available :https://ijsdr.org/papers/IJSDR2002060.pdf
Volume 5
Issue 2,
February-2020
Pages : 347 - 349
Paper Reg. ID: IJSDR_191338
Published Paper Id: IJSDR2002060
Downloads: 000347467
Research Area: Management
Country: Pampadumpara, Kerala, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
