The Economics of Brand and Branding - A birds eye view
Brand, branding, innovation, architecture, refurbishing
Branding is as old as civilization; it existed from ancient times and has been indispensible for every type of organizations especially commercial and industrial ones. The topic economics of brand and branding is very vast and challenging. The technology is changing at an amazing speed which shortens the product life cycle and makes the existing products obsolete very fast. The innovation in the existing products, phasing out the outdated products and introduction of new products is an ongoing process and will continue as long as there will be human life on the earth planet. Architecture of new brands, refurbishing the existing brands, merging of brands due to mergers and acquisition, withdrawal of old brands due to closures etc, will keep all the marketing managers on their toes. Further there is a very big scope for brand economics for the public sector as the cut throat competition will be getting tougher and tougher and may even go to the level of massacring the products and brands mercilessly.
"The Economics of Brand and Branding - A birds eye view", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 2, page no.62 - 65, February-2020, Available :https://ijsdr.org/papers/IJSDR2002012.pdf
Volume 5
Issue 2,
February-2020
Pages : 62 - 65
Paper Reg. ID: IJSDR_191315
Published Paper Id: IJSDR2002012
Downloads: 000347567
Research Area: Management
Country: HYDERABAD, TELENGANA, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
