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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Paper Title: The Economics of Brand and Branding - A birds eye view
Authors Name: Sanjay Kumar Padhy
Unique Id: IJSDR2002012
Published In: Volume 5 Issue 2, February-2020
Abstract: Branding is as old as civilization; it existed from ancient times and has been indispensible for every type of organizations especially commercial and industrial ones. The topic economics of brand and branding is very vast and challenging. The technology is changing at an amazing speed which shortens the product life cycle and makes the existing products obsolete very fast. The innovation in the existing products, phasing out the outdated products and introduction of new products is an ongoing process and will continue as long as there will be human life on the earth planet. Architecture of new brands, refurbishing the existing brands, merging of brands due to mergers and acquisition, withdrawal of old brands due to closures etc, will keep all the marketing managers on their toes. Further there is a very big scope for brand economics for the public sector as the cut throat competition will be getting tougher and tougher and may even go to the level of massacring the products and brands mercilessly.
Keywords: Brand, branding, innovation, architecture, refurbishing
Cite Article: "The Economics of Brand and Branding - A birds eye view", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 2, page no.62 - 65, February-2020, Available :http://www.ijsdr.org/papers/IJSDR2002012.pdf
Downloads: 000101773
Publication Details: Published Paper ID: IJSDR2002012
Registration ID:191315
Published In: Volume 5 Issue 2, February-2020
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Page No: 62 - 65
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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