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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Ayurvedic products a new phase in FMCG markets |
| Authors Name: | DEVESH LADDHA , ABHISHEK CHANDAK , POOJA DARDA |
| Unique Id: | IJSDR1912035 |
| Published In: | Volume 4 Issue 12, December-2019 |
| Abstract: | This research explains the concept of ayurvedic product in new phase of FMCG markets . The ayurvedic product has gained a particular attention in the modern world and the consumer are now shifting towards the Ayurvedic products . Ayurvedic products has a wide range of product line in the phase of FMCG. This research highlights the companies which has contributed to the development of Ayurvedic products in the market line of FMCG. Ayurvedic products are made by natural ingredients and which do not harm the environment. They are not hazardous product. This product is accepted by people at larger segment population especially in Indian market . FMCG will help to understand the buying behavior of the consumer and also beneficial product mix. |
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| Cite Article: | "Ayurvedic products a new phase in FMCG markets", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 12, page no.162 - 164, December-2019, Available :http://www.ijsdr.org/papers/IJSDR1912035.pdf |
| Downloads: | 000337072 |
| Publication Details: | Published Paper ID: IJSDR1912035 Registration ID:191173 Published In: Volume 4 Issue 12, December-2019 DOI (Digital Object Identifier): Page No: 162 - 164 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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