BUSINESS SUSTAINABILITY AND CHALLENGES OF CSR: A MANAGERIAL APPROACH

Ms. Anasuya Swain , Dr. Ansuman Sahoo

Keywords: Corporate social responsibility, Profit maximization, sustainability of the business , globalized economy , LPG

(Today global economy has the demand for the sustainability of the business organization, has the requirement of the adaptation of CSR (corporate social responsibility) as a strategy, where organization has to rethink the business goals, objectives & vision of the organization from the profit making motto to corporate social responsibility which is the long term profit making and sustainability tool with its impact upon each and every segment of the society for the facilities of health , education services and environmental protection . CSR is a Business friendly tool for the provision of the obligation towards their stakeholders to meet the sustainability & long journey of the Business life. The importance of this tool is over winged all over the globe and its positive impact & with its number of issues. Here the authors have taken the secondary data and make the analysis how to make a solution for the issues in the field of CSR with the help of managerial approach, is a valid instrument for organization goal achievement. Keywords: Corporate social responsibility, Profit maximization, sustainability of the business , globalized economy , LPG

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" BUSINESS SUSTAINABILITY AND CHALLENGES OF CSR: A MANAGERIAL APPROACH ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.158 - 161, December-2019, Available :https://ijsdr.org/papers/IJSDR1912034.pdf

Volume 4 Issue 12, December-2019

Pages : 158 - 161

Paper Reg. ID: IJSDR_191162

Published Paper Id: IJSDR1912034

Downloads: 000347426

Research Area: Management

Country: KHURDHA, ORISSA, INDIA

Published Paper PDF: https://ijsdr.org/papers/IJSDR1912034

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1912034

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

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