Advertisement strategy of Flipkart
PRIYANSH SHRIVASTAVA
, ANMOL RAI , POOJA DARDA
The Indian E-commerce market has undergone complete changes within the recenttimes. E-commerce has reached the threshold of a standardindividual in Asian Nation. It has broken the technological and geographical barriers over the yearsand has Brobdingnagian quantity ofsuccess.The E-Retailing type of market was one thing remarkable to the Indian shopper in2007.Many Indians these days area unit clutches e-retailing with enthusiasm. Popular portals likeFlipkart area unit spearheading the conversion of offline shoppers into on-line cut price hunters. Flipkart has created a reputation for itself in terms of market share and goodwill within the on-linemarket and it's motion a giant threat to the retailers by its promoting methods.
"Advertisement strategy of Flipkart", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.130 - 134, December-2019, Available :https://ijsdr.org/papers/IJSDR1912029.pdf
Volume 4
Issue 12,
December-2019
Pages : 130 - 134
Paper Reg. ID: IJSDR_191177
Published Paper Id: IJSDR1912029
Downloads: 000347642
Research Area: Management
Country: PUNE, Maharashtra, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave