A Review on how will artificial intelligence support in making better marketing decisions.
Aksha Gandhi
, Aachal Loya , Pooja Darda
AI marketing, AI implications, AI applications
Artificial intelligence (AI) marketing is a method of leveraging customer data to anticipate the customer’s next move and improve the customer journey. AI offers the way to bridge the gap between data science and execution by sifting through and analysing huge dumps of data which was once an insurmountable process. Consumers express their needs and wants, attitudes and values in various forms such as search , comment, blog, tweets, likes, videos and conversation and through different channels such as web mobile , face to face. The development of large information and progressed systematic arrangements have made it workable for advertisers to fabricate a more clear image of their intended interest groups than any time in recent memory; and in this hotbed of headway lies computerized reasoning (AI) showcasing. Simulated intelligence manages two unique kinds of information;- organized and unstructured information. The aim of the paper is to research how deeply AI is used in marketing and there implications for marketing practitioners. Today we have retail, online, social, mobile, flash sales etc. Previous marketing channels are already there. Marketing decision must be fast and out-of-the-box. So far, all the focus and enthusiasm about how ML or AI can help marketers better connect with their customers. There is not much discussion about how their consolidation in all the aspects of large data, digitization and AI's inventions and marketing will change the basic rules of marketing. To understand, High reliance on analysis has been done to remove insight and to develop customer-connected strategies and measure the effectiveness of various marketing actions
"A Review on how will artificial intelligence support in making better marketing decisions.", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.117 - 120, December-2019, Available :https://ijsdr.org/papers/IJSDR1912027.pdf
Volume 4
Issue 12,
December-2019
Pages : 117 - 120
Paper Reg. ID: IJSDR_191161
Published Paper Id: IJSDR1912027
Downloads: 000347458
Research Area: Management
Country: pune, maharashtra, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
