International Journal of Scientific Development and Research - IJSDR
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Paper Title: A Review on Use of Social Media Marketing in Restaurant Industry
Authors Name: Suraj Bidwai , Mayank Asopa , Pooja Darda
Unique Id: IJSDR1912025
Published In: Volume 4 Issue 12, December-2019
Abstract: This study analyses that how social media marketing is affecting the restaurants business. So, result shows that which social media channels and which social media marketing strategies are being used. Social media are web 2.0 applications which are based on internet. Today many social media platforms are available and the trend of using those platforms in today’s generation is very high. So, restaurants are using social media platform to increase their customer base. Social media platforms are widely used by restaurants are YouTube, Instagram, Snapchat, and Facebook. Also, many food bloggers are there to promote those restaurants by using social media in which those food bloggers get paid for that. So, online reviews help the restaurant owners to understand the demands of the customer.
Keywords: Food Blogging, Instagram, Online Reviews, Social Media, Web 2.0, YouTube
Cite Article: "A Review on Use of Social Media Marketing in Restaurant Industry", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 12, page no.110 - 112, December-2019, Available :http://www.ijsdr.org/papers/IJSDR1912025.pdf
Downloads: 00060115
Publication Details: Published Paper ID: IJSDR1912025
Registration ID:191166
Published In: Volume 4 Issue 12, December-2019
DOI (Digital Object Identifier):
Page No: 110 - 112
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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