A Review on Use of Social Media Marketing in Restaurant Industry
Suraj Bidwai
, Mayank Asopa , Pooja Darda
Food Blogging, Instagram, Online Reviews, Social Media, Web 2.0, YouTube
This study analyses that how social media marketing is affecting the restaurants business. So, result shows that which social media channels and which social media marketing strategies are being used. Social media are web 2.0 applications which are based on internet. Today many social media platforms are available and the trend of using those platforms in today’s generation is very high. So, restaurants are using social media platform to increase their customer base. Social media platforms are widely used by restaurants are YouTube, Instagram, Snapchat, and Facebook. Also, many food bloggers are there to promote those restaurants by using social media in which those food bloggers get paid for that. So, online reviews help the restaurant owners to understand the demands of the customer.
"A Review on Use of Social Media Marketing in Restaurant Industry", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.110 - 112, December-2019, Available :https://ijsdr.org/papers/IJSDR1912025.pdf
Volume 4
Issue 12,
December-2019
Pages : 110 - 112
Paper Reg. ID: IJSDR_191166
Published Paper Id: IJSDR1912025
Downloads: 000347775
Research Area: Management
Country: Nashik, Maharashtra, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
