International Journal of Scientific Development and Research - IJSDR
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Paper Title: Concept of Green Marketing in India and Industry Initiatives
Authors Name: Parth Ladda , Gaurav Nagarkar , Pooja Darda
Unique Id: IJSDR1912022
Published In: Volume 4 Issue 12, December-2019
Abstract: This research explains the concept of green marketing and initiatives and practices that are developed by some companies in India. Green marketing is a concept which has gained particular attention in India and the modern world in the face of changing global environmental scenario for sustainable development. There has been a considerable shift in consumer attitude towards green lifestyle because of increasing awareness of environmental issues. Green Marketing involves a various range of activities that involves product modification, changes in the production process, packaging changes and changing advertising according to the derived advantages. This research highlights the companies in India which have contributed to the development of green marketing in India.
Keywords: Green Marketing, Green Lifestyle, Environment, Sustainability
Cite Article: "Concept of Green Marketing in India and Industry Initiatives ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 12, page no.98 - 100, December-2019, Available :http://www.ijsdr.org/papers/IJSDR1912022.pdf
Downloads: 00060117
Publication Details: Published Paper ID: IJSDR1912022
Registration ID:191159
Published In: Volume 4 Issue 12, December-2019
DOI (Digital Object Identifier):
Page No: 98 - 100
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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