Concept of Green Marketing in India and Industry Initiatives
Parth Ladda
, Gaurav Nagarkar , Pooja Darda
Green Marketing, Green Lifestyle, Environment, Sustainability
This research explains the concept of green marketing and initiatives and practices that are developed by some companies in India. Green marketing is a concept which has gained particular attention in India and the modern world in the face of changing global environmental scenario for sustainable development. There has been a considerable shift in consumer attitude towards green lifestyle because of increasing awareness of environmental issues. Green Marketing involves a various range of activities that involves product modification, changes in the production process, packaging changes and changing advertising according to the derived advantages. This research highlights the companies in India which have contributed to the development of green marketing in India.
"Concept of Green Marketing in India and Industry Initiatives ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 12, page no.98 - 100, December-2019, Available :https://ijsdr.org/papers/IJSDR1912022.pdf
Volume 4
Issue 12,
December-2019
Pages : 98 - 100
Paper Reg. ID: IJSDR_191159
Published Paper Id: IJSDR1912022
Downloads: 000347153
Research Area: Management
Country: Aurangabad, Maharashtra, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
