Youths Tendency of the Adoption of E-Banking in Rural and Semi-urban Areas: A Comparative Study

Dr. Yuvaraja U , Isak

E-Banking, Mobile Banking, Digital Banking NEFT, RTGS, ATM, Debit/Credit cards

Joseph Schumpeter, the great economist, who introduced the concept ‘Creative Destruction’ in his theory of economic development (1911). It describes that the new Innovation from someone destroys the older one and confirms long run growth when it stops economy undergone to stationary equilibrium. In globalised / competitive era, as like other sectors banking sector has to initiate restless innovations to impart best services to their customers and to stay for a long time in a business. Over last five decades in India, tremendous changes in banking services evidenced by the innovations in the fields of information communication and technology. Introduction of new products, computerization, introduction of ATM, debit and credit card, electronic banking, mobile banking and so forth are the fruits of the development of ICT sector. The success of the new innovations either in banking sector or other sectors is confirmed by the act of the people/consumer/customer on that. The prime objective of the present study is to analyze, comparatively, youths’ tendency of the level of acceptance of E-banking in rural and semi-urban areas of the study area. The study is based on both primary and secondary data for its analysis.

Published Paper   E-Certificate

"Youths Tendency of the Adoption of E-Banking in Rural and Semi-urban Areas: A Comparative Study ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 4, page no.424 - 430, April-2019, Available :https://ijsdr.org/papers/IJSDR1904089.pdf

Volume 4 Issue 4, April-2019

Pages : 424 - 430

Paper Reg. ID: IJSDR_190434

Published Paper Id: IJSDR1904089

Downloads: 000347298

Research Area: Management

Country: Dakshina Kannada , Karnataka , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR1904089

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1904089

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

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