The Influence of Junk Food Advertisements on School Going Children’s in Chennai.

Mrs.H.Mickle Aancy , Dr.K.Maran

Junk food, Advertisement media, Information, School going children’s

Advertising is one of the promotion techniques of marketing. It is used to encourage the school going children’s to buy more junk food items and to provide more ideas and gives the buying behaviour of junk foods. An advertisement is providing more information and makes awareness of the product in the market. Today’s school going children’s are more attracted with all types of advertisement Medias like television, radio, online, magazines etc. It is the important part of the school going children’s to learn more information’s of junk food items and other product also. That influence to make more buying behaviour of junk foods. When the school going children’s watch young adults in good shape eating junk foods in the advertisements they assume that it is good for the health. Nowadays, so much of openness and exposures in media and commercials parents are often worried about what all their school going children’s are watching. In this study school going children’s under the age group of 4-15 in Chennai school going children’s.

Published Paper   E-Certificate

"The Influence of Junk Food Advertisements on School Going Children’s in Chennai.", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.4, Issue 3, page no.419 - 423, March-2019, Available :https://ijsdr.org/papers/IJSDR1903073.pdf

Volume 4 Issue 3, March-2019

Pages : 419 - 423

Paper Reg. ID: IJSDR_190253

Published Paper Id: IJSDR1903073

Downloads: 000347237

Research Area: Management

Country: CHENNAI, TAMILNADU, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR1903073

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1903073

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition