An ounce of performance is worth pounds of promises” ---Managerial decision making with respect to Impact of Balanced Score Card in an organization
Balanced score card, Strategic Management, performance measurement,Strategy.
Over the past 20 years there has been a revolution of performance measurement techniques and frameworks, The Balanced Scorecard can be considered to be one of the most popular, Weller (2006) reports that more than 700 US organizations have active users of the BSC framework. An active user is defined as a company that uses financial and non-financial measures to manage progress on strategy and performance. The purpose of this paper is to develop a deeper understanding of the role of the balanced scorecard in strategy implementation and also this study is to determine whether the Balanced Scorecard provides guidance to managerial decision making. Performance measurement has become a crucial factor under the new structure and managers are making use of the Balanced Scorecard to evaluate performance, this begs the question: “ Does the Balanced Scorecard provide effective guidance to managerial decision making? “ This study will provide the basis for research that will improve this vital management activity. And the findings of this study will be useful in providing additional knowledge and theory building to Scholars, academicians and researchers in examining the application of the BSC as a strategic management tool. The study will provide future researchers with information on the gaps that need to be filled and areas of further research. However the literature review does not look at any specific company in detail therefore in order to investigate further from the findings of the literature review an empirical study was conducted.The research method used in the research design was a case study ; the results were both structured and quantitative. The case study is purely focused on the management and operating activities of a single company (Company X). Therefore the results of the practical research should not be associated with any other company. From a theoretical perspective, the research was conducted in the form of a desktop analysis of literature content ranging from: case studies, existing research papers and published articles. For the empirical study a survey was used to gather information by the distribution and completion of a questionnaire to individuals at all levels of management within the company. The population size was small and consisted of only managerial staff within the target company. The actual size of the sample was determined by the statistical relevance of the number selected. The data acquired from the survey is processed into graphical illustrations which are then interpreted and a conclusion was drawn.
"An ounce of performance is worth pounds of promises” ---Managerial decision making with respect to Impact of Balanced Score Card in an organization", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 9, page no.77 - 84, September-2018, Available :https://ijsdr.org/papers/IJSDR1809012.pdf
Volume 3
Issue 9,
September-2018
Pages : 77 - 84
Paper Reg. ID: IJSDR_180630
Published Paper Id: IJSDR1809012
Downloads: 000346998
Research Area: Management
Country: RR, Telangana, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
