Shifting of Loyalties: Perception of Telecom customers after launching of “Jio” in Jalgaon city

Mrs. Veena P. Bhosale , Mr. Ashwin Nirmal Jain

Jio,mobile,consumer behaviour

India is the world's second-largest telecommunications market, with over 1.0 billion subscribers as of May 2015. The wireless segment (97.36 per cent of total telephone subscriptions) dominates the market. It has also been growing at a brisk pace. During FY07-15, wireless subscriptions witnessed a CAGR of 24.78 per cent to 969.8 million. .

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"Shifting of Loyalties: Perception of Telecom customers after launching of “Jio” in Jalgaon city ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.1, Issue 11, page no.116 - 122, November-2016, Available :https://ijsdr.org/papers/IJSDR1611020.pdf

Volume 1 Issue 11, November-2016

Pages : 116 - 122

Paper Reg. ID: IJSDR_160932

Published Paper Id: IJSDR1611020

Downloads: 000347055

Research Area: Management

Country: Jalgaon – 425001, Maharashtra, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR1611020

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1611020

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition