FARMER`S AND TRADER`S VIEWS ON TRADITIONAL AND NATIONAL AGRICULTURE MARKET (e-NAM): A STUDY OF FRUITS AND VEGETABLES MARKET OF SOLAN (HIMACHAL PRADESH)

Dr. Vijay Kumar Sharma , Divesh Sharma

e-NAM (National Agriculture Market), Traders, e-national agriculture market, Traditional agriculture market, APMC (Agricultural produce market committee), Livelihood, online platform, digital literacy and Mandis.

The present study discusses the perceptions of the farmers and traders of fruits and vegetables on national agriculture market, e-NAM, in the Solan market. Solan fruit and vegetable market has over 11,000 registered farmers and 500 registered traders. The study reveals positive outcomes. Farmers appreciates the expanded market reach, reduced intermediary dependence, and increased financial gains that they get from using e-NAM and the traders find e-NAM more convenient, time saving and helps in increasing the profit through diverse supplier access. Despite recognizing e-NAM as the by the farmers and traders both in the future, still 64% of the farmers and 60% of the traders prefer the traditional market due to trust, familiarity, personal relations and the value of face-to-face interactions.

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"FARMER`S AND TRADER`S VIEWS ON TRADITIONAL AND NATIONAL AGRICULTURE MARKET (e-NAM): A STUDY OF FRUITS AND VEGETABLES MARKET OF SOLAN (HIMACHAL PRADESH)", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 3, page no.1067 - 1074, March-2024, Available :https://ijsdr.org/papers/IJSDR2403151.pdf

Volume 9 Issue 3, March-2024

Pages : 1067 - 1074

Paper Reg. ID: IJSDR_210601

Published Paper Id: IJSDR2403151

Downloads: 000347080

Research Area: Social Science and Humanities 

Country: SHIMLA, HIMACHAL PRADESH, INDIA

Published Paper PDF: https://ijsdr.org/papers/IJSDR2403151

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2403151

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition