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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Online Shopping Consumer Behavior in Kolkata, West Bengal A Case Study |
| Authors Name: | Swarnendu Das |
| Unique Id: | IJSDR2307196 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | In the era of digital marketing , online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Technological inventions all over the world have changed the perception of consumer behavior. Consumers are playing a significant function in online shopping. The present study empirically assessed the customer perception on online shopping behavior. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior. |
| Keywords: | Online shopping, Customer perceptions, online shopping issues and prospects, online shopping behavior |
| Cite Article: | "Online Shopping Consumer Behavior in Kolkata, West Bengal A Case Study", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.1314 - 1318, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307196.pdf |
| Downloads: | 000338536 |
| Publication Details: | Published Paper ID: IJSDR2307196 Registration ID:208027 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: 1314 - 1318 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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