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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Digital Marketing in Chhattisgarh: Opportunities and Challenges |
| Authors Name: | Dr Anoop Shrivastav , Adarsh Vaishnav |
| Unique Id: | IJSDR2307171 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | Digital marketing has become an essential aspect of business strategies worldwide, including the state of Chhattisgarh in India. With the rapid growth of internet penetration and the increasing use of digital platforms, businesses in Chhattisgarh are realizing the potential of digital marketing to reach their target audience, promote their products or services, and drive business growth. This research paper aims to provide an overview of the current state of digital marketing in Chhattisgarh, explore the opportunities it presents, and analyze the challenges faced by businesses in adopting and implementing digital marketing strategies. The study will involve a combination of qualitative and quantitative research methods, including surveys, interviews, and data analysis. The findings of this research will provide valuable insights for businesses, marketers, and policymakers in Chhattisgarh to effectively leverage digital marketing for their growth and success. |
| Keywords: | marketing, Chhattisgarh, opportunities, challenges, online marketing. |
| Cite Article: | "Digital Marketing in Chhattisgarh: Opportunities and Challenges", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.1156 - 1163, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307171.pdf |
| Downloads: | 000338536 |
| Publication Details: | Published Paper ID: IJSDR2307171 Registration ID:207802 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: 1156 - 1163 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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