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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR |
| Authors Name: | Dr. E. Karthika , Mrs.T.Maheswari |
| Unique Id: | IJSDR2307143 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | The internet enables consumers to access an unlimited range of products and services from companies around the world, and it has reduced the time and effort they spend on shopping. consumers play a much more active role in searching for information online with some goal in mind. With the rapid advancement in the computer industry, many companies have made the internet as part of their advertising media mix to take advantage of the online technologies. The internet has become a popular advertising platform because marketers found that the internet possess greater flexibility and control over the advertising materials. Since the internet can be used as an efficient marketing communication tool. |
| Keywords: | Internet, Information, Shopping, Advertising |
| Cite Article: | "THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.961 - 967, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307143.pdf |
| Downloads: | 000338536 |
| Publication Details: | Published Paper ID: IJSDR2307143 Registration ID:207875 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: 961 - 967 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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