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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Analyzing Samsung Phone Sales in Kanpur: A Comprehensive Examination of Online and Offline Channels |
| Authors Name: | Dr. Amit Gupta |
| Unique Id: | IJSDR2307080 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | The mobile phone market experienced a slowdown in 2019, primarily due to technical issues and marketing blunders from major brands such as Samsung and Google. Despite this setback, factors like local consumer preferences, competition from other brands, and pricing strategies are expected to improve smartphone sales in the coming years. Samsung, a leading smartphone manufacturer, has a diverse product portfolio and a strong presence in the Indian market. To enter the Kanpur market, Samsung should consider local consumer preferences, competition, and pricing strategies. Samsung operates through various distribution channels, including retail stores, online platforms, and partnerships with mobile network operators. The company's strong brand recognition, diverse product portfolio, advanced technology, and manufacturing capabilities provide competitive advantages. To effectively target the global market, Samsung should conduct thorough market research, develop a comprehensive market entry plan, and focus on the four Ps of marketing: Product, Price, Promotion, and Place. People and processes should also be considered to adapt to local markets. Sales professionals may face challenges in Kanpur, such as intense competition, price sensitivity, limited awareness, and resistance to change. Samsung can overcome these challenges by improving internet connectivity, conducting digital literacy campaigns, building strong relationships, and highlighting unique features and benefits. Samsung's success in India is attributed to its wide range of offerings, strong distribution network, marketing campaigns, and after-sales service. The market value of Samsung is influenced by various factors and market conditions. Samsung has been a strong competitor to Apple, particularly with its introduction of foldable phones. The company collects and processes data from various sources for analysis and insight extraction. When comparing Samsung models, factors like specifications, features, pricing, and target audience should be considered. Samsung adopts a varied pricing strategy and competes with brands like Apple, Xiaomi, Vivo, Oppo, and Realme. The competitive landscape is dynamic, and continuous innovation is necessary for market leadership. Recommendations for Samsung phones include models like the Galaxy S21 Ultra, Galaxy Note 20 Ultra, Galaxy A52, and Galaxy M31s, catering to different user needs and price ranges. |
| Keywords: | Mobile phone market, Slowdown, Technical issues, Marketing blunders, Samsung, Kanpur (India) Market, Local consumer preferences, Pricing strategies, Distribution channels, Brand recognition, Product portfolio, Advanced technology, Manufacturing capabilities, Market research |
| Cite Article: | "Analyzing Samsung Phone Sales in Kanpur: A Comprehensive Examination of Online and Offline Channels", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.564 - 568, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307080.pdf |
| Downloads: | 000338536 |
| Publication Details: | Published Paper ID: IJSDR2307080 Registration ID:207743 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): https://doi.org/10.5281/zenodo.11073837 Page No: 564 - 568 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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