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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Need, Scope and Hindrances of Media Information Literacy in India |
| Authors Name: | Dr. Sewa Singh Bajwa , Ajay Singh |
| Unique Id: | IJSDR2307064 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | Media has become an integral part of human life in India and abroad. Most of our routine life is dictated by Media only. Television has long been the ‘most talkative member of our families.’ The advent of Satellite Television Channels in early 90s and demassification in mid 90s enabled people to watch TV channel of their choice. Specific channels came up for specific audience. While Frequency Modulation Radio Stations kept on enthralling the audience with a variety of music based programmes, there came Community Radio Stations which aim at developing the local talent apart from catering to the needs of local people. The turn of the century witnessed the arrival of Digital Media which changed the very definition of communication and Mass Communication. This media thrives on user generated content which is unlimited and uncensored. This Internet driven media provides abundance of knowledge and information for information seekers and plenty of entertainment for entertainment seekers. E-newspapers, Radio services, Television channels, Audio-visual music, and Fantasy Gaming and now OTT platforms are available on Digital Media. Digital Media has brought about far reaching changes in the life and living style patterns of society. That’s why the spread of Media Information Literacy is quite relevant and necessary in India as most of the people using this media are not technical savvy and they know little about the repercussions of the content they upload and share on digital platforms. |
| Keywords: | Digital Media Literacy, Demassification, Digital Media, Technical Savvy, Patterns of society. |
| Cite Article: | "Need, Scope and Hindrances of Media Information Literacy in India", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.447 - 451, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307064.pdf |
| Downloads: | 000338537 |
| Publication Details: | Published Paper ID: IJSDR2307064 Registration ID:207676 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: 447 - 451 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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