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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Exploring the Complexities of Online Shopping: An Analysis of Consumer Behavior and Decision-Making Processes |
| Authors Name: | Dr. Arpana Chaturvedi , Nikhil Mittal |
| Unique Id: | IJSDR2307047 |
| Published In: | Volume 8 Issue 7, July-2023 |
| Abstract: | Consumers engage in extensive research before making online purchases, involving factors such as product reviews, descriptions, and price comparisons. This study examines the impact of various characteristics on online shopping behavior, including convenience, security, price, and overall shopping experience. The findings provide insights for businesses to tailor their marketing and sales efforts to meet the needs and preferences of their target audience, ultimately improving customer engagement and purchase completion. Combining primary and secondary research, this study sheds light on consumer-brand interactions online and offers important implications for optimizing online presence. The advent of e-commerce and the widespread availability of the internet has dramatically changed the way consumers shop for goods and services. Online consumer behavior is a rapidly growing field that has significant implications for businesses seeking to reach and engage with customers online. Unlike traditional brick-and-mortar stores, online shopping provides buyers with access to a wider variety of information on the product or service they intend to purchase. As a result, buyers typically conduct more extensive research before making an online purchase. This involves researching reviews and ratings from other customers as well as reading product descriptions and comparing prices from other merchants. In addition, online shopping provides consumers with greater convenience, allowing them to purchase goods and services from the comfort of their own homes or while on the go. However, it also raises concerns about the security of personal information and financial transactions. In this study, we aim to analyze the various characteristics that influence consumer online buying behavior. We will examine the impact of factors such as convenience, security, price, and the overall online shopping experience. Furthermore, we will explore the role of social media in shaping online consumer behavior and purchasing decisions. Through a combination of secondary and primary research, we aim to gain a deeper understanding of how consumers interact with brands online and what motivates them to make purchases. This study will provide valuable insights for businesses seeking to optimize their online presence and improve customer engagement. By understanding the needs and preferences of their target audience, businesses can tailor their marketing and sales efforts to better meet consumer demand, ultimately leading to increased sales and customer loyalty. |
| Keywords: | online shopping behavior, consumer behavior, e-commerce, convenience, security, pricing, social media, customer engagement, marketing, sales. |
| Cite Article: | "Exploring the Complexities of Online Shopping: An Analysis of Consumer Behavior and Decision-Making Processes", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 7, page no.347 - 361, July-2023, Available :http://www.ijsdr.org/papers/IJSDR2307047.pdf |
| Downloads: | 000338536 |
| Publication Details: | Published Paper ID: IJSDR2307047 Registration ID:207608 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.36183 Page No: 347 - 361 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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