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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.15 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Evolution Of Customer Relationship Management. |
| Authors Name: | Dr Ritendra Rathore , Aashima Rathore , Karthik YB |
| Unique Id: | IJSDR2305008 |
| Published In: | Volume 8 Issue 5, May-2023 |
| Abstract: | Customers should be managed and the organisation must strive to maintain good relationship with the customers in order to for growth of business. In this research paper, we are going to explore the existence and evolution of customer relationship management services from ancient India, medieval as well as modern India. In this paper, we are going to study the necessity and know how of customer relationship management, in context to ancient India kingdoms such as the Cholas, Pallavas, Chalukyas, Pandyas, Satavahanas and Shiahunaga. The understanding of how these kingdoms were able to manage their customer relationship in order to grow their trade and market throughout the provinces is studied. This paper throws light primarily on the effect of ancient methods to manage the customer relations in the modern era as well as its applicability. In this paper, we also study customer satisfaction and customer relationship management which are two sides of the same coin; how the customers’ behaviour would reflect whether they would purchase the article or not. |
| Keywords: | Customer relationship management, customer satisfaction etc. |
| Cite Article: | "Evolution Of Customer Relationship Management.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.57 - 60, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305008.pdf |
| Downloads: | 000222060 |
| Publication Details: | Published Paper ID: IJSDR2305008 Registration ID:206044 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 57 - 60 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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