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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Conceptual Study of Rural Marketing in India |
| Authors Name: | Mamta Yadav |
| Unique Id: | IJSDR2303205 |
| Published In: | Volume 8 Issue 3, March-2023 |
| Abstract: | The Fast-- Moving Consumer Goods (FMCG) industry is a cornerstone of India's expanding economy. This industry affects every aspect of human life. FMCG manufacturers have realised that there are several opportunities for them to reach the rural market. Rising salaries and a developing lifestyle are important draws for this industry. In rural regions, there are more middle income households than in metropolitan ones. As a result, rural marketing has grown steadily over the years and is now larger than the urban market. Intern ationally, the FMCG industry has been effective in selling items to India's lower and moderate income segments. Nowadays, more than 70% of sales are made to middleclass homes, with rural India accounting for more than 50% of the middle class. The FMCG bus iness is propelled by a fast growing rural population with increased earnings and a willingness to spend on items aimed to better their lifestyles. With urban India nearing saturation and fierce competition, many producers and marketers in this industry ar e being pushed to develop new techniques for reaching out to rural consumers. Nonetheless, rural penetration is poor. This creates a significant potential for branded product makers who can convert prospective customers into buyers of their items. Business es, both multinational and regional, began creating marketing techniques to target this untapped market. Marketers must treat rural consumers differently from urban consumers when developing strategies since they are economically, socially, and psychologic ally distinct from one another.1 |
| Keywords: | Fast moving consumer goods, rural consumer, Marketing strategy , urban consumer ,Indian economy |
| Cite Article: | "Conceptual Study of Rural Marketing in India", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 3, page no.1251 - 1255, March-2023, Available :http://www.ijsdr.org/papers/IJSDR2303205.pdf |
| Downloads: | 000337353 |
| Publication Details: | Published Paper ID: IJSDR2303205 Registration ID:204775 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: 1251 - 1255 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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