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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Consumer Perception On Digital Marketing Through Mobile Application |
| Authors Name: | Dr.Y.S.Irine Jiji , Dr.M.Renuka devi , G.A.Hema |
| Unique Id: | IJSDR2302069 |
| Published In: | Volume 8 Issue 2, February-2023 |
| Abstract: | In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses. The digital revolution has impacted consumers and businesses alike. The aim of the study is to identify the various channels preferred by the consumers and factors influencing them to purchase the products on digital marketing and the level of satisfaction of the consumers to buy products through digital marketing. Digital marketing through mobile application has a bright future for long term sustainability of the product and service in the current market technologies with pros and cons. |
| Keywords: | Digital marketing, Consumer satisfactions, long term sustainability, Market technologies, Revolution. |
| Cite Article: | "Consumer Perception On Digital Marketing Through Mobile Application", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 2, page no.415 - 419, February-2023, Available :http://www.ijsdr.org/papers/IJSDR2302069.pdf |
| Downloads: | 000337212 |
| Publication Details: | Published Paper ID: IJSDR2302069 Registration ID:203952 Published In: Volume 8 Issue 2, February-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.33054 Page No: 415 - 419 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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