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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A STUDY ON CONSUMER PREFERENCE TOWARDS HIMALAYA BABY SOAP IN TIRUPUR |
| Authors Name: | SHANID.K , Dr.A.Punnavanam |
| Unique Id: | IJSDR2302026 |
| Published In: | Volume 8 Issue 2, February-2023 |
| Abstract: | A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household need, wants or desire. According to a statement made by Mahatma Gandhi, “A consumer is the most important visitors or our premises. He is not dependent on us. We are dependent on him. He is not an outsider for our business. He is part of it. We are not doing him a favor by giving as an opportunity to do so. So consumer is like the blood of our business and also a satisfied consumer is a word of mouth advertisement of a product or services.” Himalyaya baby soaps which used for maintaining the baby skin from all skin diseases. It is a safety care products for a baby skin. There are several products which are relatively important for proper care of baby. It includes baby powder, soap, cream, oil and wipes etc. These are wide range of brands offering Himalyaya baby soaps. It includes Johnson & Johnson, Himalaya, Sebamed, Mother care, Pigeon, MeeMee, etc. Baby care products industrycomprises of segments which address various basic needs of a baby in day to day life. Any product that promises to meet the demand for taking care of an infant, generally between 0-5 years of age falls under this industry. Typical segments of this industry are skin care, baby food, toiletries, apparels and footwear, toys, baby convenience and safety products etc. |
| Keywords: | Himalaya Baby soap, skin care |
| Cite Article: | "A STUDY ON CONSUMER PREFERENCE TOWARDS HIMALAYA BABY SOAP IN TIRUPUR", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 2, page no.137 - 142, February-2023, Available :http://www.ijsdr.org/papers/IJSDR2302026.pdf |
| Downloads: | 000337362 |
| Publication Details: | Published Paper ID: IJSDR2302026 Registration ID:203727 Published In: Volume 8 Issue 2, February-2023 DOI (Digital Object Identifier): Page No: 137 - 142 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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